Checking in with Paris Hilton: French Riviera, 10th fragrance launch

Hollywoodnews.com: Lately Paris Hilton has been driving crowds wild on the French Riveria, making an appearance at the Cannes Film Festival with sister Nicky in tow. She also made a pit stop at the Red Bull Energy Station party in Monte Carlo, to check out the energy drink’s Formula 1 race car.

The big question remains: What is Paris Hilton going to produce next? God knows she has the power to be a Michael Douglas, producer-wise (the actor shephereded “One Flew Over the Cuckoo’s Nest” very early on in his career). She has produced (and starred in) two raunchy comedies to date, “The Hottie and the Nottie” as well as “Pledge This!” – two films that essentially went straight to video and remained uncharted at the domestic box office. The hotel heiress’ image and fortune would change greatly if she tried to throw her money at a prestige project.

Meanwhile, she has just launched her 10th perfume “Tease,” which People calls “a fruity floral blend of Fuji apple, white peach nectar and bergamot, balanced with white flowers and a base of amber, blonde woods and warm sand.”

For the fragrance’s promotion, Hilton dressed up like a vintage Hollywood starlet.

“I got to dress up like my idol Marilyn Monroe, and we ended up with some great photos,” Paris told PEOPLE, “she has always been an inspiration to me.”

Hilton’s take on Tease: “It’s playful and sexy–perfect for grabbing attention.”